eCommerce business is growing rapidly around the world. Today, we are living in a world that is largely dominated by technology. Every eCommerce business needs to understand the preference of target audiences and change their business performance according to the expectation of users. A majority of retailers use the Google eCommerce platform to render a streamlined customer experience.
Nearly 40% of the online users around the world have known to purchase the products from the online shopping portals. The industry of eCommerce is believed to show rapid and extensive growth during the year of 2020.
Here’s a look at the eCommerce predictions and trends that will emerge and accomplish highlight in 2020!
The headless eCommerce involves the use of eCommerce platforms that needn’t require a pre-designed storefront. Hence, this is known as headless eCommerce. The data can be restored from the backend through an API (Application Program Interface) and is distinct from the frontend. Headless eCommerce will provide the retailers with complete authority over the storefronts that are placed across varied channels (mobile, social media, desktop, so on).
- Front end development
With the headless eCommerce, the retailers need to develop the frontend from scratch, integrating a simple API call.
Headless eCommerce leads to endless customization and the necessary modifications can be made in the frontend.
Headless eCommerce generates experience for both the admins and the users.
Generally, the customers aren’t much aware of the technical aspects of an eCommerce service. The headless eCommerce can offer a customized user experience which is a rich storehouse of the content.
Influencer marketing is one of the beneficial ways to create awareness about your eCommerce business amid the target audience. The customers tend to get product suggestions and recommendations from the influencers. A study reveals that a good majority of online customers prefer to take the opinion of influencers while making a purchasing decision. The concept of influencer marketing has made huge waves on Instagram’s shopping strategy. The content generated should be of high-quality to grab the interest of the Instagram audiences. One of the finest paradigms of influencer marketing is the sponsored Instagram stories and posts.
The process of visual search is all about using an image to search for the related or identically framed visual assets. Visual search will be emerging as a new trend amid the eCommerce businesses in 2020. Visual search in eCommerce can convert the followers into buyers through the top-trend social media platforms such as Instagram. Visual search is considered to be the best cross-selling tool. The various brands will practice the technique of showcasing similar items. These items might not be easily traced with the help of just a keyword. These products will resemble an identical appearance of the original image search. This is one of the best ways to stay ahead of market competition and reach out to more customers.
With the rise in smartphones, there has been a huge growth in the number of mobile shopping customers. Studies have revealed that more than 50% of buyers prefer mobile shopping mode. Shopping through mobile devices will turn out to be a prominent trend in 2020. Generally, the eCommerce business firms tend to optimize their apps for making their website mobile-friendly. It will offer the best mobile experience for all the customers. The eCommerce business firms will enhance the user experience and will encourage mobile payments. This will also emerge in the concept of eWallets.
Use of Chatbots
Chatbots is one of the new and effective ways of communicating with your customers and this has a wide impact on the eCommerce business users. Chatbots will turn out to be the biggest eCommerce trend in 2020. Integrating the chatbots will minimize the bounce rate and will expand the customer-experience. Chatbots will help in delivering the content and products as per the need and requirements of the customers. It will enhance the concept of ‘customer to business interaction’ at all the stages.
Artificial Intelligence and Machine Learning
The concept of AI and machine learning has been expanding consistently every day. It is one of the trending and burning concept in the field of eCommerce. This will boost the automated and customized shopping experience, bringing about a huge satisfaction level among customers. In recent times, the technique of machine learning has accomplished huge importance. It is mostly used in searching for and recommending the products. Previously, the process of product recommendation was initiated manually( considered not to be so effective method). But the present algorithms make the process of searching and recommending products easy on an eCommerce platform. These recommendations can be executed automatically, wherein, it matches the taste and requirements of the customers (in terms of brand, budget, etc.). Both the AI and ML tends to display relevant search results, depending on the criteria and factors decided by the users.
This 5th generation in the mobile technology is all set to create a positive impact on the eCommerce business in 2020. 5G is believed to change the scenario of present eCommerce business by bringing more revenue and customers. It will also enable the growing brands to make the finest use of VR and AR techniques. The feature of online payment method will be made simplified by going beyond the present trend of 2-step authentication.
Have you noted? Trends may come and go, it doesn’t stay for a longer time in the market. And hence, it is significant for every eCommerce business to pay greater attention to these changing trends. Monitoring and analyzing the dynamic eCommerce market trends is essential to understand the taste and preference of your target audiences.
Allianze BPO Services, a globally reputed, offshore located outsourcing company, ensures to undertake all the essential measures to keep your eCommerce business ahead of the competitors. To enhance business conversions and improve sales, tracking down the changing market trends is essential.
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